Making Saxon’s diamonds sparkle
Our communication and marketing specialists always hit the right note to market historical places in a modern way.

Our team of eleven employees in the areas of public relations, tourism marketing, online marketing, and market research with regional controlling provide information on the palaces, castles and gardens in the Free State of Saxony. They follow our marketing strategy to provide our employees, visitors and the media with all the latest news from SBG gGmbH.

Job Profile – Online Marketing Manager: Plan, post, share
Heike Bach is our Online Marketing Manager. She gets the general public interested in our historic castles, palaces and gardens through Google, Facebook and Instagram. Her aim is to use online campaigns to attract new groups of visitors, provide regular customers with the latest news, and make people aware of our new activities and booking options. 

Job Profile – Market Researcher: Knowing what our target groups want
Our Head of Market Research and Regional Controlling, Berit Reiter, establishes exactly which special offers appeal to each target group. Digitization helps her find out what makes our visitors tick.

Job Profile – PR Manager: Strategic communication
Our PR managers use this knowledge to optimally tailor our services to the needs of our visitors. They provide information on exhibition projects, highlights, anniversaries and other events to reach out to cultural and urban tourists, families with children, and nature, cycling and hiking vacationers.